Jaane Tu..Or dont u know.

The Craze that is following the latest release is amazing. i don't claim to be a movie buff, but i generally have an idea of what the public reactions to a film just released are. The first 2 days following a release are really busy, because a film releases on Friday and then comes the weekend, and its generally with good Pre-release marketing and a rather favorable review that the shows go house-full.

The week that follows manages lukewarm to warm business at the box office, because the days now turn to the working days, and mostly people go to work, and those who don't are engaged in other responsibilities. This takes up the majority of society. The remainder are those who have the time to go to the movies. Even among those there are few who would prefer to watch it with someone so wait till the someone is free, and those who wily few who managed a ticket for the opening weekend.

This particular film has done so well over these few days, that almost all shows every where have been declared HOUSE-FULL! Imagine that. Owing to the fact that it was well marketed before the release, a very very favorable review, and that most people among the target audience lie in the age group depicted in the movie are lazing around with the vacation season over them. 

The movie released 4th of July, and today is the 8th of July the first Tuesday where the shows are declared house-full an amazing three hours prior to the start. Even i managed to see the show with front row seats for the late night show which was declared House-full soon after i bought tickets which was around 8 hours before show start time. 

This is what some site had to say:

The film fetched a flying start, collecting 80% + in morning shows and was 100% in noon shows across the country. It's one of the biggest starts of this year. The reports are very good and the film is expected to enjoy a strong, meritorious run in days to come."

                                                            -http://www.indiafm.com/trade/boxoffice_update/84.html

Well, there you have statistically, 100% in noon shows! I have never seen a response to a film like this.i suppose they initial response is going to go a few more weeks, this is when we can really figure the population of a region. 

Like Ninad (aka Belo) a friend of mine observed today- the title of the film suggests to the people, Whether you know ...Or not - that you just might not get tickets.